Greenhouse Gases Down; Profits Up


When Supply and Demand are out of sync, costs rise for consumers. Today, in almost every industry, new technologies are improving asset utilization and reducing costs.

Now it's time to do the same thing with electricity. We call it GENESIS™ and it delivers:

Power if the grid fails

Power if the grid fails



Lower Your Bills

Lower energy bills



Contact us to learn how GENESIS can deliver all this at no up-front cost and with savings on day one - guaranteed!


Our process is simple and designed to deliver savings, sustainability and simplicity across your supply chain.

New Renewables

Step 1: New Renewables

New renewable energy projects like wind turbines and solar panels are built creating additionality while delivering cleaner, cheaper power and put you on the path to lowering your greenhouse gas (GHG) emissions.

Balancing your energy supply and demand

Step 2: Balancing

Batteries and efficiency technologies are deployed at your facility to balance the supply from the renewable energy and the demand from your building. This balance translates into lower cost energy for you.

Supply Chain

Step 3: Supply Chain

GENESIS fully integrates across your supply chain so your most important suppliers get price-certain, clean power and blackout resiliency and you get a dramatic reduction in your scope 3 greenhouse gas emissions.

GENESIS for your Business

Commercial Diagram

Items in green lower energy costs while increasing energy resiliency (demand-side).
Items in blue are new renewable energy systems (supply-side).
Items in orange are technologies that balance supply and demand to provide peak economic efficiency.


REH-FLEX Introduction

REH-FLEX™ Introduction

CEO Brent Hollenbeck provides an introduction to REH-FLEX™

TR + GM Overview

TimberRock + General Motors

GM & TR develop blueprint for Solar / EV / Storage Infrastructure of the Future

Energi Asset Upgrade Program

Energi AUP

TimberRock has partnered with Energi to provide Asset Upgrade Programs

GENESIS Introduction

GENESIS™ Introduction

CEO Brent Hollenbeck provides an introduction to GENESIS™

CEC Ultimate Resiliency Plan

Ultimate Resiliency Plan

CEC panelists discuss microgrids
PART: I | II | III | IV | V | VI | VII | VIII | IX

PV America 2014 Project of Distinction Award

2014 Project of Distinction

TimberRock, GM, OnStar honored with 2014 Project of Distinction Award

news & events


  • October 18th, 2016


    TimberRock Energy Solutions is proud to announce the launch of the REH-FLEX™ Energy Storage Platform.

  • October 14th, 2016
    BloomBars, an award-winning community art and music space, will harness the power of the sun to power its building on 11th Street, NW. BloomBars strives to create a safe, creative, green space inside their building. Solar will reduce BloomBar’s overall costs, and allow BloomBars to use the saving to provide even more programs for the community.

    BloomBars partnered with USPV – a TimberRock Company – who developed a unique financing structure that resulted in BloomBars receiving a 7.8kw solar installation and free power at no cost to the organization. “Community non-profits are often unable to deploy solar as they’re projects are too small to attract financing due to complexities arising from tax credits”, said USPV President Fred Ugast. “Our unique flexibility allowed us to structure a power purchase agreement that worked for BloomBar and which we believe can work for other similarly sized non-profits.”

    Other partners include local company’s RA Solar, a veteran owned installer, and Alpha Solar Group, a woman owned solar consulting firm. BloomBars will be solar ready by 2017!

    For more information on how your home or business can go solar, please contact Shelley Cohen at

  • October 6th, 2016

    Solar Power International

    CEO Brent Hollenbeck heads a panel at Solar Panel International for the "Convergence of Solar, EV & Energy Storage".

  • 2015

  • October 15th, 2015
    TimberRock receives the Innovation Award at the 2015 Energi Risk Management & Insurance Summit.

  • TREF Press Release - September 14th, 2015
    TimberRock Advanced Energy has created a new division, TimberRock Energy Finance (TREF), to provide solar residential loans and deliver innovative commercial financing solutions for building owners, installers and project developers.

  • SPI 2015 - September 8th, 2015
    Brent Hollenbeck moderated a panel at Solar Power International
    DESCRIPTION: Straddling the Meter (Energy Storage, New Roles, New Business Models, Behind-the Meter, EV Integration)
    SCHEDULE: September 16th, 2015 starting at 10:30am
    LOCATION:  Anaheim Convention Center, Room 207-B, 800 W Katella Avenue Anaheim CA 92802

  • Greentech Media - July 27th, 2015
    TimberRock Energy Plans a Fleet of Microgrids in Maryland - article by Katherine Tweed, GTM

  • TRES Press Release - July 14th, 2015
    TimberRock Announces Distributed Microgrid Deployment in Maryland (as part of Maryland Energy Administration Grant)

  • 2014

  • General Motors Green - June 27th, 2014
    GM, TimberRock earn Distinction for Smart Grid

  • 2013

  • Automotive World - November 20th, 2013
    Cadillac ELR Connects to the Smart Grid

  • Forbes - October 28th, 2013
    How EVs could drive changes in Power Grid Management

  • Frederick News-Post - October 28th, 2013
    Local energy-tech company in Frederick helping to 'green' the grid

  • General Motors - August 5th, 2013
    OnStar's Smart Grid gets smarter with solar power

  • General Motors - July 10th, 2013
    OnStar teams up with TimberRock for EV solar charging

  • General Motors. OnStar, TimberRock Energy Solutions - White Marsh MD Case Study:
    Solar Microgrid Integrates Solar PV, Energy Storage, Smart Grid Functionality and Advanced Vehicle-to-Grid Capabilities

about us

TimberRock Advanced Energy delivers the benefits of clean energy technologies via integrated, low-risk and simple-to-understand energy services. Serving Fortune 500's and smaller energy consumers alike, TimberRock’s award-winning services deliver economically and environmentally sustainable energy and have been widely recognized in leading business and professional publications.

TimberRock’s ground breaking work with GM’s On-Star and EV’s for grid balancing has been recognized by Forbes, and Navigant Research has highlighted TimberRock as a Microgrid Industry Leader. TimberRock is a recipient of the National Sustainability Award, Maryland’s 2017 Bright Lights award, the Energi 2015 Energy Innovator Award, PV American 2014 Project of Distinction Award, and the Maryland Energy Administration Game Changer Award.

Headquartered in Frederick, Maryland, TimberRock serves thousands of clients across the US. TimberRock has R&D facilities in Orlando, Florida and offices in New York City.

For more information, feel free to contact us via e-mail or phone:

Phone + E-mail

additional TimberRock business units

Smart Energy Co-Op

TimberRock Energy Solutions

U.S. Photovoltaics Inc